How to Create Data-Driven Student Personas for Higher Education Marketing [+ Examples!]
Part of a successful enrollment marketing strategy is being able to see the big picture in order to identify overall trends in your enrollment numbers.
We specialize in on-campus and online higher education enrollment marketing for graduate and professional education programs as well as your transfer student recruitment plan.
Engage and
communicate with
graduate school bound
and adult learner
students
Find your future
students seeking
career advancement certificates and non-
degree programs
Direct influence of
community college
and undergrad
transfer student
enrollment
Drive national
engagement with
students seeking online degree, non-degree,
and certificate programs
We understand the science of audience development. Data is king and Thinking Cap bring its Student Data Center™ to your student enrollment marketing strategy. Work with us to pre-identify the future students for each individual graduate program and let Thinking Cap change your outcome!
At Thinking Cap Agency, research and data drives everything we do to engage with your future students and achieve university enrollment marketing goals. We don’t just predict outcomes. We influence and deliver them.
We generate quality student leads that have a higher propensity to engage and enroll in your university programs. Our methodology is proven effective to fill your enrollment gap for all your education programs to maximize tuition revenue opportunity.
Thinking Cap employs tactical experts to drive optimal contribution with omni-channel targeting and proprietary solutions to achieve your student enrollment goals.
We don’t just say it—we prove it! Thinking Cap offers full university CRM integration with our Quantitative University Analytics Dashboard (QUADTM) to enable real-time enrollment management and performance analytics matched to leads generated from our enrollment marketing strategies. We are constantly testing, measuring, growing and proving results.
Keep up to date with education marketing industry news about enrollment marketing.
Part of a successful enrollment marketing strategy is being able to see the big picture in order to identify overall trends in your enrollment numbers.
Enrollment marketing is more competitive than ever, with colleges and universities across the country vying for prospective students. That’s why it’s more important than ever
The “traditional” (ie, 18-24 year old) prospective student has long-defined college enrollment strategies, but with less traditional students looking for admission it’s about time to
With over 30 years of experience, Refuel Agency is now the largest provider of media + marketing services specializing in and reaching select niche audiences throughout the United States, including higher education student targeting. Thinking Cap Agency was born with enrollment marketing experience that span over 400 university clients. With early adoption of attribution analytics and data modeling, Thinking Cap is leagues ahead of its competition.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.