As the first true generation of digital natives, Gen Z teens are coming of age, and our world will soon be reshaped in their image. It’s important for marketers and advertisers to keep up with the trends by understanding the mindset and preferences of this coveted audience. In the Gen Z Explorer 2019 ™, we take a closer look at this generation’s outlook on media, their shopping habits, their engagement with brands, and how they respond to advertising. This is a must-have resource for enrollment marketers who want to reach Gen Z teens.
Methodology
- Total sample size = 1,261 teens ages 13-18 years old
- Fielded October 9th to October 15th, 2018
- Respondents recruited via online panel with national representation based on the 2017 U.S. Census profile
- Overall results have a sampling error of +/-3 percentage points of what they would be if the entire U.S. teen population had been polled
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