We Analyze & Optimize with Real-Time Campaign Performance Transparency
Thinking Cap Agency is dedicated to your education marketing success! We employ an ongoing Test : Measure : Improve methodology that maximizes media campaign performance efficiency and deliverability of your investment.
Quantitative
University Analytics
Dashboard
[QUADTM]
Tactical Performance Tracking & Optimization
Inquiry to
Enrollment
Funnel
Attribution
Dedicated Campaign Management& Optimization
Quantitative University Analytics Dashboard
At Thinking Cap, we believe you can’t collaborate on influencing your prospective students without campaign performance transparency. With KPI tracking integration with your University CRM (i.e. Slate), your password protected QUAD TM Dashboard offers real-time enrollment management access to both tactical and holistic media attribution from inquiry and enrollment.
Real-Time Campaign Transparency
Full University CRM Integration (i.e. Slate)
University Partner integration
Media Delivery & Spend Pacing
Cost Per Qualified Inquiry [CPI]
Cost Per Submitted Application [CPA]
Full-Funnel Holistic Attribution
Tactical Impact Attribution
Creative Messaging Attribution
Landing Page A/B Testing
Creative A/B Testing
Cause and Effect Optimization Tracking
ROI Projections
Campaign Management & Optimization
With full stack ad-tech and media expertise, Thinking Cap becomes an integral part of your university enrollment marketing team. You are not just a number. We dedicate a team of media analytics and optimization experts to ensure full campaign management and enrollment goal attainment. Weekly / bi-weekly campaign collaboration meetings and Quarterly Business Reviews [QBR’s] are the norm, so you are not left guessing.