Transfer students have long been overlooked in the admissions recruiting process, lumped in with other groups of students and rarely mentioned in promotional materials. But the transfer student population is…
Video Marketing Forges Human Connection – and Converts Prospective Students Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at…
The higher education marketing landscape is more competitive than ever. In order to stand out from the crowd and recruit your ideal prospective students, higher education institutions need to streamline…
Over the past few years higher education was already going through changes as technology bridged the gap between remote students and universities. But the pandemic further accelerated the trend towards…
In a post-2020 environment, higher education marketing is more competitive than ever—and marketers need to be nimble to adapt to ever-changing tactics and strategies. Language school marketers, especially, may be…
If the Covid pandemic taught us one thing, it’s the importance of our nurses. And the key to great nurses is attracting the right students to attend your nursing school.…
Social media is a powerful tool when it comes to higher education marketing. Prospective students are already spending their time on social media, but they’re also using it as a…