Marketing

Your higher education institution caters to a wide variety of students with the various programs you offer -- and that gives you the opportunity to strategically leverage your website to…

Getting qualified student leads is the ultimate goal for every higher education marketing team. But prospective students have high standards for their dream education, and a lot of options to…

Organic search is the number one driver of traffic to higher education websites, and with over 4,000 colleges and universities in the US for prospective students to explore, an SEO…

Higher education was already experiencing growing pains before the pandemic descended in March. Really, since the 2008 recession, higher education has been faced with challenges like tuition dependence, dwindling state…

Finally, the fall semester has begun and put an end to summer’s biggest question: “When will colleges reopen?” Higher education institutions had to either implement carefully crafted plans for returning…

Anyone responsible for recruiting graduate students knows the challenge of reaching this diverse group of students. While traditional undergraduates tend to fall in a certain age range and phase of…