We're the marketing partner that higher education always deserved but didn't know how to ask for.

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The Thinking Cap Way

To Help You Achieve Your Enrollment Goals, We Will Ask and Answer These Questions Together

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Enhance Our Shared Understanding

What keeps you up at night? What are your goals? Who are your students today and how do they differ from the prospects of tomorrow?

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Build Your Ideal Audience

Which potential prospects are as academically qualified as they are likely to attend? What data can we leverage to increase your pool of decision-ready applicants?

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Shape Your Story

Is your narrative hitting the right points, to the right people, at the right time and in the right place? Do you have the right marketing assets to get the job done?
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Deliver the Message

What data, insights and behavioral understanding do we have to deliver motivating content at critical decision-making points?
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Listen and Continue

What was the result? How did prospects react? What should we do to continue to conversation towards offer acceptance?

A Thinking Cap Partnership Is Successful Because:

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We are an extension of your team

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We learn, grow, test and scale every step of the way

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We believe in owning the KPI together

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We don't predict outcomes; we influence enrollment behavior

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We understand long-term partnerships are built on a foundation of small successes.

A Bit About Us

After 25+ years learning and getting smart about communicating a brand's story to niche audiences of all shapes and sizes, Refuel Agency realized that an important set of clients needed their own exclusive long-term strategic marketing partner. And that's the story of how Thinking Cap Agency came to be.
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Thinking Cap Agency

We are a data-driven organization committed to incessant learning, improvement and exceeding expectations. Our exclusive first-party data, in segments like Gen Z, military, Millennials, parents and Hispanic communities (to name just a few) is the very reason we can help you boost your marketing performance.

We're a higher-education-obsessed team of omni-channel experts who understand and are willing to be judged and measured by your enrollment goals.

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Our Team Is a Mashup Of

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Admission marketing gurus

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Research
pioneers

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Content
fanatics

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Omni-channel experts

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Data
enthusiasts

What are you waiting for?

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