Student videos just like these covered everything she wanted to know about college life at her top choice schools; dorm room sizes, high costs of loans, the best parties to check out, and why they chose this school - without any staging and long running times. The college recruiter in me was stunned to see how powerful social media and storytelling is for the enrollment marketing toolbox when looking to engage prospective students.
It didn’t take long before I realized that recruiting college students today is more complex than it has ever been before. University marketers can no longer ignore the universal truth among Gen Zers: Authenticity reigns supreme and if it’s not in a video, it doesn’t exist. This is what makes comprehensive social marketing strategies like U-SOCIAL™ a key tool in the enrollment marketer's toolbox.
I’m happy to say that Jenn made her final decision and this time next Fall, she’ll be posting her campus life for the rest of her Gen Z companions to see and share; and I got to see first-hand how the conversion potential of short form, authentic, influencer videos cannot be underestimated.
About Thinking Cap Agency
Thinking Cap Agency is the higher education sister company of Refuel Agency. With over 25 years of higher education marketing experience, Thinking Cap is a performance and digital-driven agency that has mastered the student recruitment process from awareness to enrollment. Thinking Cap Agency serves institutions nationwide with headquarters in New York City, and offices in Los Angeles, Santa Barbara, CA, and Princeton, NJ.