[WHITE PAPER]
The Six Personas of the New Learner:
Changing Motivations and Situations of the New Learner Landscape
Download the latest research results from UPCEA and Thinking Cap Agency on continuing education marketing

Changing Motivations and Situations of the New Learner Landscape
Download the latest research results from UPCEA and Thinking Cap Agency on continuing education marketing
The landscape of the economy has changed significantly over the last few decades with technology shaping the delivery of education, the workforce post-graduation, and the value of a degree. This paper looks at the various motivations and drivers of various adult learner segments.
UPCEA and Thinking Cap Agency partnered to identify the gaps and opportunity areas which institutions can engage and interact with new learners. Download the whitepaper for:
GET THE WHITEPAPER
Thinking Cap is a leader in generating qualified student inquiries. Born in 2019 from its parent company, Refuel Agency, we boast more than 30 years of omni-channel brand and higher ed media + marketing experience targeting niche audiences. Rooted in research and driven by data, Thinking Cap Agency represents a dedicated focus and investment to innovate and elevate lead-generation strategies for colleges and universities that affect student enrollment growth.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.